I have big fat disclaimer for this post: despite the heartburn, I LOVE sugary malt beverages. That said, only a generation who really came of age during the 90’s could make Zima cool again, even if just temporarily.
The clear, sugary alcabooze came back with a vengeance last summer. The label promised this was a “Limited run” of the drink, so people clamored for it at their locals stores and limits were set like a fine rare beer. Low and behold, that shit came back again this summer. I’m still waiting for variants of the brand like Smirinoff does with their “Ice” products.
Initially, when the diabetes bomb was “re-released”, reports came back mixed. Those who drank that shit in high school or college were all buzzing about “HOW IT STILL TASTES THE SAME” while younger generations born in the 90’s and weren’t legal to drink until after the Busch 42 administration didn’t really understand the appeal. I had some, and I could drink while Bush was still in his first term in office, but I first sampled Zima while Billy “Stick your smokables inside me and play sexy saxophone songs” Clinton was laughing off his attempted impeachment.
My verdict as an “adult”? It was what it was. Alcoholic Sprite. Honestly, I don’t know if all the local stores around Denver sold out or not. I saw sixers of it still at a smaller store I frequent because it’s two blocks from my apartment. The scarcity may have all been part of the marketing ploy to try and burn through inventory, but I feel like success of the marketing stunt (perceived or real) actually embodies something I said years ago, “If you can bottle up nostalgia and sell it, you’ll be rich.” While I’ve seen movies either rebooted or formed from my childhood, bands try to recapture their swagger from earlier days gone by, or attempts to get young children into shit that we thought was cool 25-30 years ago, this was literally a fucking bottle of nostalgia.
So why does this tickle my thinking parts? I want to know why it seems like my generation really perpetuates this trend. I don’t seem to remember other generations trying this hard to go back to the good old days of childhood. Maybe boomer’s childhoods really sucked that hard? I can’t recall my parents or other adults in generations between really getting fixated on nostalgia.
Sure, they like [attempt] to remember the good times had in the past, but I can’t remember them seeking out re-vamped products from their youth. No one’s elders yearn for the days of rotary dial phones (and like, only 3 numbers to dial) or dial-based television sets with maybe a dozen channels. A more accurate comparison; I don’t remember hearing my parents thinking fondly back to the days of Quake, Quisp or Screaming Yellow Zonkers (all real things, I did real research for once). Maybe life sucked back then too, but in a different way?
What’s different? The times we live in? The people selling us our childhood? Escapism? Everything is a fight. The sociopolitical landscape is completely fucked. Social media magnifies this by an insane factor and also rubs our noses in it constantly.
You are requested tadalafil online 40mg to listen to the response of your body. tadalafil tablets in india The muscles relax, blood flows into the blood vessels. Do you want levitra properien djpaulkom.tv a time-out?” as the child continues to do what he is doing as if she doesn’t want to then don’t even try because this will definitely spoil your relationship. The error befalls when Windows operating system (OS) encounters a fatal issue that it can’t cialis sale djpaulkom.tv recover from and starts shutting down.
It’s ugly and nostalgia is our little temporary escape. Maybe our parents were too busy working their fingers down to the last knuckle to earn those houses, cars and putting themselves or even their kids through college to notice the political shitstorm brewing up around them.
Now nostalgia is our short-lived happy place to momentarily forget that we have an uninvolved narcissist sitting in the oval office, or that our political parties are doing everything in their power to basically destroy themselves from within under the guise of knowing what’s best for our people. They don’t and we clearly have no control over this situation because we have become a divided people, just like our government.
What can we control? Brief moments of happiness and comfort while comforting our own little ones while our leaders enact their policy and we collectively burn to death in nuclear war or from our own planet’s climate change.
The corporations that produce our nostalgia heroin will continue to get bigger and support the politicians that are in power who will enact policy to help those corporations get bigger so they can continue to support the politicians who will write the policy to help the corporations that will support the politicians etc etc.
So, enjoy your Zima. I know I’ll be subscribing to ignorance and throwing back one or six while the world burns.
